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Stratégies de communication et effets de médiatisation dans le conflit russo-ukrainien
Authors
Mohamed Benabid
April 13, 2022

La guerre russo-ukrainienne est engagée sur de nombreux théâtres, y compris celui de l'information et de la communication. A travers des dynamiques hybrides, anciens et nouveaux médias, sont mobilisés à la fois à des fins d'information, de persuasion et de propagande, avec en toile de fond une crise sous-jacente, celle des fake news. Chaque camp est soucieux de contrôler ses messages et de relayer son propre cadrage. D'un côté, la communication russe cherche à légitimer son intervention et à faire passer le camp adverse du statut d’opprimé à celui de provocateur. De l'autre, la communication ukrainienne est engagée dans une bataille de conquête de l'opinion publique internationale pour faire avancer sa cause sur le plan politique.

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