Communication Strategies and Media Influence in the Russia-Ukraine Conflict

The war between Russia and Ukraine unfolds on many theaters, including information and communication. Hybrid strategies and media old and new are utilized for information, persuasion and propaganda, with one underlying predicament, fake news, constantly lurking. Each side is keen on controlling its messages and relaying its narrative. On one hand, Russian communication seeks to legitimize its action and turn the opponent's camp from oppressed to provocateur. On the other, Ukrainian communication is in battle to win over international public opinion and politically advance its cause.