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How can African countries leverage culture and sports to enhance their international influence?

10
July 2026
By Helmut Sorge & Jean Patrice Koé Jr.

In this episode, Jean-Patrice Koé Jr. explores how culture and sports can serve as powerful instruments of African soft power. The discussion examines their role in reshaping global narratives, strengthening regional cooperation, and advancing Africa's international influence, while highlighting Morocco's 2030 FIFA World Cup as a strategic opportunity for diplomacy and continental leadership.

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