This episode examines Morocco’s handicraft sector, highlighting its economic importance as a major source of employment and value creation, despite being often overlooked. It presents new empirical evidence showing the sector’s gradual shift toward more formalized SMEs, while exposing its structural vulnerabilities, particularly during the COVID-19 crisis. The discussion emphasizes the need for modernization, better data, and tailored policies to enhance resilience. It also underscores the importance of digitalization and skills development to better integrate the sector into the formal economy.

