Experts
This individual is not a direct affiliate of the Policy Center for the New South. They have contributed to one or more of our events, publications, or projects. Please contact the individual at their home institution.
With a sound knowledge of African cultures and societies, Florence has conducted various strategic studies for major actors of industry, bank and insurance sector, foods, beauty Telco, automotive in multiple African countries: Algeria, Egypt, Morocco, Nigeria, Ghana, Mali, Kenya, Angola, Cameroon, Gabon, Ivory Coast, RDC, RSA, Tanzania, Senegal. She has built relationships and developed contacts with experts and local resources in these countries. She has developed ad hoc methodologies for the clients she accompanies in their market research strategies, such as immersion ethnographic approach and B2B and B2C interviews. Florence leads the 4 Ipsos francophone branches in Sub Saharian Africa and lives in Abidjan and Dakar.
Education: DEA African Ethnology (Grenoble, Niamey) and DESS marketing (Paris V)
