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Doreen Mashu
Founder,The Good Heritage
Zimbabwe

Doreen is a social entrepreneur passionate about realizing Africa’s agriculture potential. She started her career in Accounting & Finance, advising clients on fund-raising and other matters in New York, Lagos and Abidjan with top global companies: PwC and Ernst & Young. She then founded The Good Heritage, a B2C venture aimed at making healthy products from Africa more accessible to global consumers. Her roots in agriculture were planted at a young age when she helped her family farm a small piece of rented land to produce food in Zimbabwe where she grew up. As a professional, she made the choice to work with clients in the agribusiness sector when she moved from New York, US to Lagos, Nigeria in 2014. Within a few months of relocating to Nigeria, she designed and ran a workshop to equip 60 female agribusiness owners in northern Nigeria with tools for day to day business management and gearing up for growth. This workshop was dubbed “highly impactful” by the attendees, with some experiencing marked growth in their businesses thereafter. This and related experiences motivated her to dedicate her time post-MBA to this sector.

She is a graduate of MIT’s Sloan School of Management and a fellow at the Legatum Center for Development and Entrepreneurship. While at MIT she conducted an Independent Study titled Innovations Across the Agriculture Value Chain: An Opportunity for Savvy Entrepreneurs as part of her MBA coursework.

Doreen is currently pursuing a professional certificate with the Institute for Integrative Nutrition in New York and offering health coaching services alongside health & wellness consumer products sourced directly from farmers through The Good Heritage Zimbabwe operations. She is also working as an Operations Officer at the Trade and Development Fund - an entity of the Trade and Development Bank of Eastern and Southern Africa.